|
|
| Examples of Good Customer Service - Customer Service Information |
|
| ||||||
|
| |||||
|
| ||||||
|
Customer Service Training - Letting Sales Happen - Quit Your Day Job - Discover Copywriting Software - The Power of the LOGO Image | ||||||
|
Customer Conversion Mistakes That Will Cost You
The following are common mistakes that Sales Managers and Owners make in the sales process which could be costing you thousands or even hundreds of thousands in lost revenue. - No system to capture and log prospect information/contact data on incoming ad calls. - Poor tracking of incoming calls for source and ad success. - No attempt to offer something to a prospect that`s `on the fence`,like free information, a cost savings comparison or an informative video or audio with testimonials. - Not directing or leading the prospect towords what you want them to do. This is usually caused by not knowing what you want them to do next - what the next step in the sales process should be. - Not following up on leads with a phone call. - Turning leads over to a sales person that hasn`t been trained properly. - Not tweaking your ads so that only those who are really interested and pre-qualified call, example: `Don`t call us if you`re satisfied with your monthly mortgage payment`. - Selling/quoting prices before pre-qualifying the prospect. - Selling price instead of unique benefits, payment or service. - The `wrong` person answering incoming ad calls, example: over worked/cranky receptionist, busy assistant, lazy sales person, etc.). - Not sorting and sifting (smart cherry-picking) through leads to determine the `good` from the `bad`. Shawn Meldrum has spent the last two decades marketing everything from almonds to landscape lighting. He currently specializes in marketing for mortgage brokers, loan officers and
real estate agents. For free mortgage marketing articles and much more visit:
http://www.mortgagemarketingtips.com/
|
|
|
|
RELATED ARTICLES
Under Promise & Over Perform: The Art of Managing Customer Expectations I'll always feel warmly about Conrad's restaurant, in Glendale, California. Adjustment DENIED It's just a simple thing ? I bought a new set of shelves for my office. It wasn't a real problem, but when I got the shelves home, I found dents on the front of the shelves where the package had been leaned up on some other object, the shelves had been removed from the original box and put into another box. The dents didn't affect the way the shelves worked, but it did affect the way they looked. Normally, I might have overlooked the problem, and just used them anyway, but I felt I had paid full price for the shelves and deserved a discounted price, so I mentioned it to the store manager the next time I was in the store. Customer Service and Call Center Outsourcing, Whats The Buzz? The buzz is all about customer service and call center outsourcing, also known as BPO (Business Process Outsourcing). According to Gartner, the outsourcing market in Europe has grown with over 6%, BPO with 10%. The market for offshore outsourcing (to low wage countries) is growing with a whopping 40% this year! However, the subject of outsourcing is not without controversy. So what's it all about? Saying Thank You to Your Clients "Thanking your customers" - Why you should do it and how... How to Retain Your Customers the Dish Network Way Customer retention is vital to a business. If you cannot retain your customers you will be continually losing current customers and always on the search for new ones. This can be very expensive. Retaining current customers means continual sales which is essential to keep your business afloat. Here are some keys to keeping your customers that can be learned from looking at the Dish Network business model. Accountants / Lawyers Do Yourself a Favor - What do Your Customers Want? In my day to day practice in strategic human resource management I often come across customers looking for a 'good' accountant or 'good lawyer'. As an accountant myself the common thread for a 'good acountant or lawyer' seems to be 'I want someone who can explain things in plain english without the jargon'. This simplicity of service and communications can grow your business and ensure that you never need to look for more work! And the sad fact is that there are many practioners that just don't deliver. Becoming A Solution To Your Customers Problems Those of us in home based and small businesses are in effect selling our product. So becoming an effective salesperson is very important. Remember, however, that selling is not the only thing you do. Don't forget to use your time wisely. Post Office, Incredible Lady Postmaster There are two Post Offices that I routinely visit. One is the office that delivers my mail and the other is frequently on the path of some daily errands. Many times, I will actually detour to visit that particular Post Office ... why? My Child Has Opie Eye! 7:00 a.m., the silence in the house is broken by my child's call to me, from another room, "Mom, please take care of my Opie eye!" Restaurant Scheduling for Success - Excerpt from Richard Saporito's latest e-book "How to Improve Dining Room Service" 7 Bits Of Critical Information You Cant Afford NOT To Know About Your Customers If you think customer relationship management is just a piece of software, you're dead wrong. Customer relationship management is about understanding your customers. It's about really knowing them as individuals, knowing what they mean to your business, and most of all, knowing what you need to do to keep their business. Boomerang Customers- What You Might NOT Think Brings Them Back! With all of the calendars and PDA's and lists I make I recently did a really dumb thing. I forgot my best friend's birthday and her anniversary. Both special days are back to back and I forgot both of them. After being friends for twenty years I feel old and stupid! How to Provide Instant Customer Service Customer service is an essential component of any business. Clearly, if you work alone your business thrives on good customer service. But what if you run much of your business online? How do you provide excellent customer service 24 hours a day seven days a week? Here's an idea which is working for me. The Importance of Good Customer Service Do you have good customer service? Even for your free giveaways? The Consumer Power While most companies talk about consumer friendliness, customer centricity, customer relationship etc. more often than not they are mere lip service or jargons with little sincerity behind these grand sounding words. Customer Service Tips for Mail Order Businesses But I'm sorry to disagree with you. As small, honest and legitimate businesses - we have a tendency to place our product quality above money. While this is the "right" way of building a strong, solid business; there are customers that will try to take advantage of you. You have to learn how to notice this possibility coming and "bow out gracefully" without losing the customer. Remember that most newcomers to the world of mail order think that they are ordering from BIG companies just because we have a company name! They cannot conceive how poor and struggling a lot of us really are. They think we can absorb costs and because they are poor themselves, will often try and take advantage of people like us. (If they only knew the many times I have personally had to hold an order up for mailing because I couldn't afford to pay for the postage to mail it back, or the guy who bounced a $2 check and caused a close friend of mine to go "in the hole" $15 in bad check charges.) How To Use Your Current Customers Jay instructed a customer of his to offer a rare coin collection to new customers for just $19. He was actually losing a couple of dollar on every sale! But .... of the 50,000 people who bought the coin collection for $19, nearly 10,000 come back and bought. Doesnt Anybody Work Here? Nametags Impact Employee Communication Walmart was the first business to require all its employees to wear nametags. (There's a surprise!) Sam Walton created this initiative because he wanted his customers to "get to know the people they bought from." The Drawback of Hacking Off a Blogger Through Weak Process Gaps and Pathetic Customer Service With all of the recent data theft in the financial sector, it is important to make sure that we don't go crazy trying to protect ourselves from risk. Risk management does have a value but this value lies mostly on the front end. Reactionary risk management almost always produces a point at where the value of protecting oneself or one's customers overshadows the product or service that you are offering. The majority of companies always go beyond this point, some thinking they can even sell it to the customer as a security measure and build their brand with it. Transforming Disgruntled Customers into Your Biggest Advocates "I am writing to complain about the widget I bought from your site the other day."
|
 |
| Copyright © 2008 www.dovada.net.au |
